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Becky Mickletz, Brand Designer

Denver, CO

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Becky Mickletz, founder of Remickz Marketing, specializes in brand strategy and design. Originally from the exotic land of Pennsylvania, she spent six years in Los Angeles specializing in branding for music and events, and now resides in Denver, CO. With nearly a decade of experience with companies such as Fast Company, Denver Startup Week, and SXSW, Becky has developed a career to help companies find their unique voice and implement it through their various marketing efforts. Additionally she became certified in Mental Health First Aid and speaks to entrepreneurs and business owners on maintaining a healthy mental state in a busy working world. Her initiatives are aimed to create free and inclusive materials and help break the stigma around mental health. This has included a free positivity textline, the Hypeline, and a free beginner's guide with worksheets to help nurture a better headspace on the daily.

Transcript:

What’s up creative family Becky Mickletz here, I’m in Denver Colorado and I am a brand developer and designer for my company Remickz Marketing, coming to you live from the living room floor today to answer some questions… Let’s get right into them.

What is your favorite creative place in Colorado and why?

For me it is good old mother nature, anytime I can get away from my computer screen and avoid scrolling for hours and facing potential impostor syndromes, I’m a happy camper.

Which new project or skills did you start or learn during 2020?

Talking to the camera. It has been such a challenge for me to do digital talks, virtual events, and talking to a camera. I am a person that thrives off of reaction from the audience.  I tell a lot of really bad jokes so not hearing laughter drives me a little crazy. So I have been really practicing speaking to the camera and getting comfortable there.

What is the work/project you have done that you are most proud of and why?

So for me, it’s all the stuff I have done in the mental health space. Especially for entrepreneurs and business owners. For myself is a very vulnerable space for me, which I don’t often get to do in my other line of work with branding, so that is really refreshing in itself and creates a way more meaningful side of work for me in another way and it’s really pushed my initiatives that I have done with it and which have included the mental health workbook and guide for beginners in this space and also free positivity text lines where users can text an emoji for props and then gets some good that comes on their screen instead of all the noise that we have going on right now. 

How has a failure, or apparent failure, set you up for later success?

So after you get told “no” enough times, you kind of become numb to it where it loses its effect. You don’t have that fear of rejection that often I think holds us back as creatives and business owners so much of the time. I’m a big believer in positive criticism and again in my space of work, it’s a lot of human behavior settings. So the more feedback I get the more opinions I get, even if they’re bad or a little harsh the better for me and ultimately the better for the product I’m making.

What career advice would you give to your younger self?

Take time to rest. It’s not cool to be working on E and to be hustling all the time and just be running yourself ragged.  Be able to invest in yourself and really take the time to breathe, it’s going to be way more beneficial for you and your company.

What is the best advice you received for your creative career and from who?

So for me, this is from back in my college days when I was studying a lot of music and concert photography. I had the pleasure of interviewing a rock ‘n’ roll photographer named Jerry de Wilde and he has a very talented daughter Autumn de Wilde who also works in this space. And when I spoke with Jerry, he was living in California, I was in the process of getting ready for my move there. I had no real true connections or work set up. I was kind of going on a leap of faith and I asked him what is something you would tell me, what is your advice to me? And he simply said come on out, the water’s fine. It was a very Yoda-like response, and especially in my early 20s, I kind of was anxious about that response, where I’m like, “Wha-wha, what do you mean?” but now looking back on it, it’s the best advice I ever could have received because no matter how much I planned and “figured out” (quote un-quote) in my life, there was really nothing that could really prepare me for the twist and turns and the curveballs that were thrown at me. I think that by telling me, “come on out, the water is fine,” again, it was very, very simple advice, but it’s the best that I can kind of carry-on throughout my life now too.

That’s all the questions I’m gonna answer today. Thank you so much and see you at Denver Design Week.

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